How Do You Feel About Inflation? Why the Marginal Rate of Inflation Matters to Markets but Does it Matter to Consumers? How Do You Feel...

How Do You Feel About Inflation?

Why the Marginal Rate of Inflation Matters to Markets but Does it Matter to Consumers?

How Do You Feel About Inflation?

Sticker Shock Is No Longer Just for Car Buyers

Not long ago, “sticker shock” was something you would associate with buying a new car. Walk into a showroom, see the price tag, and feel your jaw drop. Today, that same shock hits nearly every time you shop, for food, household items, clothes, or even your favorite pair of sneakers.

That’s why inflation isn’t just an economic concept, it’s a daily reality for consumers. Yet while central banks focus on subtle shifts in inflation trends, the average consumer just sees higher prices and shrinking buying power.

How Do You Feel About Inflation?

The Consumer’s Experience: Inflation Is Everywhere

Let’s break away from charts and economic models and talk about real-world inflation, the kind you feel at the register.

How Do You Feel About Inflation?

Eating Out Costs More:

I recently had dinner at a local Greek restaurant. It’s not upscale. just a casual neighborhood spot. Not a single entrée was under $30. Just a few years ago, similar meals cost around $20. That’s a 50% price increase, and it’s not an outlier. It’s the new norm.

How Do You Feel About Inflation?

Everyday Goods Are Getting Pricier:

At a wholesale club: • Laundry detergent pacs: once $18, then $23, now $28 • Disinfecting wipes: up from $15 to $20 • Kitchen trash bags: from $18 to $22 These are not luxury goods. They are everyday essentials.

How Do You Feel About Inflation?

Even Sneakers Aren’t Spared:

My go-to sneaker brand used to cost $149. I’d wait for a markdown to $115 when a new model launched. This year? The new model costs $170—and that’s before potential tariff hikes. Even with discounts, I’ll likely pay much more than last year.

How Do You Feel About Inflation?

Grocery Stores Use Shrinkflation:

You will still find sales, but for items not on sale, prices have either gone up or the packaging has shrunk. Some breakfast cereals, for example, cost the same but come in smaller boxes. This quiet price hike is inflation by another name.

How Do You Feel About Inflation?

What Is the Marginal Rate of Inflation?

From a trader’s perspective, the key isn’t just the level of inflation. it’s how that level is changing over time. This is where the marginal rate of inflation comes into play.

Definitions: • Inflation rate: The overall percentage increase in prices over time (e.g., CPI month/month, year/year). • Marginal rate of inflation: The change in the inflation rate from one period to the next signaling an acceleration or deceleration in prices..

Example: • April CPI: 3.0% • May CPI: 3.4% • Marginal rate of inflation = 0.4%

That increase signals that inflation is accelerating, and for central banks, this may justify tighter monetary policy if it becomes a trend..

• April CPI: 3.4% • May CPI: 3.0% • Marginal rate of inflation = <0.4%>

That decrease signals that inflation is decelerating, and for central banks, this may justify an easier monetary policy.if it becomes a trend.

How Do You Feel About Inflation?

From the U.S. Bureau of Labor Statistics

How Do You Feel About Inflation?

Why Traders Track the Marginal Rate of Inflation

Traders don’t just react to headline CPI> They look at how fast inflation is changing, especially in core inflation (excluding food and energy). Remember it is the reaction to news more than the news itself that matters.

How It Affects Market Expectations: • Rising marginal inflation → Expectations of rate hikes or longer high-rate policies • Falling marginal inflation → Expectations of rate cuts or easing

The Federal Reserve, for example, tends to focus on Core CPI, viewing it as a more stable inflation gauge. It also looks at Personal Consumption Expenditures (PCE), said to be its favored inflation indicator. Traders know this and adjust their positions based on marginal changes in these indicators.

How Do You Feel About Inflation?

The Disconnect Between Data and Daily Life

While central banks focus on stabilizing inflation expectations, average consumers focus on the price of goods (and services) A return to 2% inflation may sound like good news, but if that 2% is compounded on a higher base, the real-world impact still feels painful to consumers, especially when wages don’t keep up.

This is the crux of the issue

• Central banks use models and marginal trends to set policy. • Consumers live in a world where inflation feels permanent unless their paychecks rise too.

How Do You Feel About Inflation?

Inflation Is Not Just a Number

Understanding the marginal rate of inflation is critical for traders trying to anticipate central bank moves and market shifts. But for everyday consumers, inflation is personal, tangible, and often frustrating.

For both groups, inflation isn’t just a number. Whether you’re trading the news or just buying groceries or staples, knowing how inflation works at both the macro and micro levels helps you make smarter decisions.

How Do You Feel About Inflation?

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